Advertising has become a
bad word - a negative. Limited commercial interruptions is
now a selling point. The entire concept of advertising -
even the wonderfully creative, story like ads are still held
as being something to be avoided. We believe that this is
primarily based on the direction advertising has taken -
Intrusive, overbearing, sleazy and mostly forced on its
audience who feel that the advertiser is hijacking the
medium we chose to be entertained by .
However, the essence of
advertising is not bad. At it's core, advertising is the
dissemination of information to users who may want that
information.
SLIPPCAT believes that users should choose what
information they want to pull from an advertiser, when they
want to pull it and in whatever degree of engagement they
choose. The choice to accept information (advertising)
should be put into the users hands, not forced onto them by
an overzealous pitchman casting a wide net in the hope of
landing one fish.
